Branding + trophy design for the first DFB ePOKAL.
In our role as branding lead agency for the German Football Association (DFB), we at strichpunkt designed the entire brand world surrounding the association's eFootball department. One of its brands: the DFB-ePOKAL powered by ERGO. We developed both the branding and the centerpiece of the new brand, the new trophy. A once in a lifetime project.
Agency: Strichpunkt
the trophy
For the centerpiece of the new DFB-ePOKAL brand, the new trophy, the we at Strichpunkt, together with stark, an agency specializing in eSports, relied on a process that consistently involves the community.
The launch is accompanied by a film, online spots & photo series by our partner WE SUM staging the creation of the trophy
credits
Video / Photo Production: WE SUM
Music / Sound Design: TRO
Photography: Manuel Nagel
Community Process: STARK
Silver Manufacturer: Koch&Bergfeld