Koch Media is now PLAION
The company, which was founded more than 28 years ago, is a international developer and producer of video games and entertainment products. Together with a great Team at Strichpunkt we led the process of relaunching the brand and developed a new brand strategy, renaming and corporate design.
Agency: Strichpunkt
The future is filled with life
The rebrand is every bit as inspirational as PLAION itself. A design that lends the brand a whole new spirit and is filled with life at every turn: agile, authentic and powerful. The slogan Filled with life expresses the incredible creativity that lies at the heart of the entire corporate group.




